Brand Name, Behind the Scene

Sam Walton, founder of Walton’s Five and Dime, needed a name for the new retail chain of the new retail chain of super centers he was developing nationwide.

IBM Logo Evolution & History

A company’s hallmark of its logo. The work and execution strategy of a company has been changed day by day. When an enormous change is needed, their strategy to introduce themselves to the mass people by changing their branding motif, they have changed their hallmark more or less.

International Business Machines Corporation

In 1911. The International Time Recording Company (ITR) and the Computing Scale Company (CSC) merged and they became appears as Computing-Tabulating-Recording Company (CTR). After few years later, when their business was booming, which made the company’s logo too restricted, and they formally changed their name to International Business Machines Corporation (IBM) in 1924 (14 Feb) and adapting the globe version of the IBM logo. Font: Rocco Letters

Audi Logo Evolution & Secrets

A company’s hallmark of its logo. The work and execution strategy of a company has been changed day by day. When an enormous change is needed, their strategy to introduce themselves to the mass people by changing their branding motif, they have changed their hallmark more or less.

Audi AG