4 (Four) Principles of Career Distinction

I would like to talk about the four principles of career distinction. When we are researching our book we wanted to see what are the things that make some people exceptional in the workplace. There is a lot of people who doing great things but the small percentage of people- they are just absolutely exceptional. What is it that they have in common and we determine that there are four things they have in common that helped them to be so exceptional.

Brand Name, Behind the Scene

Sam Walton, founder of Walton’s Five and Dime, needed a name for the new retail chain of the new retail chain of super centers he was developing nationwide.

10 (Ten) branding mistakes need to be avoid.

Having been in the world of personal branding for nearly a decade, I have seen a lot of branding mistakes. What I want to share with you now is the way to NOT build your personal branding. So you can avoid these mistakes.

One. Don’t be fake. Be genuine.

BLUE: your brand color

What’s the color of your brand? The BLUE Edition.

GREEN: your brand color

What’s the color of your brand? The Green Edition.

Brand Postmortem

Brand is not a Logo, Corporate Identity, Advertising, Marketing.
Brand is Confidence, Passion, Belonging, Action, Security, A set of unique values.