Brand's existence on the World Wide Web

Whether you are searching for a job, looking to get a date or hoping to get into see a client- there is one thing you can count on, people are researching you on the World Wide Web. When we are researching, we wanted to understand what happens when somebody Google someone. How did they determine is that the result is good or the result is bad?

We look at two different factors:
VOLUME- how much stuff is there on the web about you and
RELEVANCE- how consistent is that stuff with how you want to be known.

And so from that we created the four box model that helps you understand how you are doing when somebody take a looks at your results on the World Wide Web.

And you see like with any four box model your goal is to be in the upper right corner. We call that being digitally distinct. That means there is a lot of stuffs on the web about you and it consistent to how you want to be known.

Now may be your ego serves and googled yourself and found that mode, it is not a lot of stuff. You are going to be waiting to work on activities will help increase the volume. Or may be what’s on the web is not consistent with how you want to be known. So you want to get some more relevance, make sure your content is on the right sides, make sure you talking about the right things and so forth.

This is really important when you building a brand on the World Wide Web. Now a great place to start is with the online id calculator.

This calculator helps you see where you show up in the four box model. Are you digitally distinct, perhaps you digitally disastrous meaning the content not at all consistent with how you want to be known? May be you digitally disguised, meaning there is nothing that shows up when somebody googles your name. Today if you show up in Google, you don’t exist. So you really need to make sure that you managing your online reputation.

The first step in the process is to understand the volume and relevance results. Use the online ID calculator, understand where you show up in the four box model, then make a plan to build powerful pervasive brand on the World Wide Web.

That’s the key is try to create an enough, great volume and make sure that everything is communicating your brand. That’s the power of building a brand on the World Wide Web.

Special Thanks to William Arruda | Personal Branding Guru