Audi Logo Evolution & Secrets

A company’s hallmark of its logo. The work and execution strategy of a company has been changed day by day. When an enormous change is needed, their strategy to introduce themselves to the mass people by changing their branding motif, they have changed their hallmark more or less.

Audi AG

Audi AG is one of the most renowned automobile manufacturing company, which deals with gorgeous and luxurious cars.

In 1932, four independent motor-vehicle manufactures Audi, DWK, Horch and Wanderer merge themselves to create a giant car manufacturer in Germany. After that they joined with NSU at 1969 and the present Audi AG is the root of these companies.

The four ring symbolizes the ancient four companies margining and conveying the constant efforts to strengthen bonds with their customers by manufacturing. The new logo introduced in the fall of 2009 on the 100th anniversary of audi, improves on the 3-dimensional aspect of the ring.

The name of the company is sort of a pun on ‘hoerch’, German for ‘hear’, named after its creator ‘Augush Horsh’.

Figure out More »
Apple, BMW, Canon, Google, IBM, Microsoft, Firefox