A company’s hallmark of its logo. The work and execution strategy of a company has been changed day by day. When an enormous change is needed, their strategy to introduce themselves to the mass people by changing their branding motif, they have changed their hallmark more or less.
Canon Inc. Canon Inc. is a world famous Japanese company known to most consumers for their manufacturing cameras, photocopiers, printers and camcorders.
In 1933, this company manufactured a new camera, named “Kwanon”. Kawnon is a Buddhist God, designated as God of Mercy. It has one thousand arms and flames. The first logo of this company embedded the image of “Kwanon” and named after that god.
The company came up with the new universally accepted name “Canon” in 1935. The current canon logo uses a custom-designed font, created by Gio Fuga. Canon red color represents energy, determination and business responsibility.
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